Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is the place to go — full stop. It’s that rare Midwest sweet spot where natural drama, small‑town charm, and a quietly magnetic creative energy all collide. This isn’t a “maybe someday” getaway. This is the spot people brag about discovering first.
Baraboo is where you start your morning with mist rising off quartzite bluffs, spend your afternoon wandering a downtown that feels handcrafted, and end your night in a theater so beautifully restored it practically glows. It’s where hikers, artists, food lovers, and curious wanderers all somehow end up on the same wavelength. It’s where the cranes return, the trails call your name, and the whole town feels like it’s in on a secret you’re just now being let in on.
Chicago Magazine didn’t spotlight Baraboo on the Destination Wisconsin: The Long Weekends List by accident— they caught onto what locals already know: this place has momentum. It’s magnetic. It’s the kind of destination that doesn’t just give you a weekend away; it gives you a story to tell. MidwestLiving has also recognized the Downtown Baraboo magic in their article, Why You Shouldn’t Just Drive Past This Fun Town On Your Way to the Wisconsin Dells!
If you are visiting, shopping, staying or dining in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconsin Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Summer Sunday Scavenger Hunt
Whether you’re a seasoned scavenger hunter or simply looking for a fun Sunday adventure, this event is a great way to enjoy the summer, make memories, and experience Downtown Baraboo in a whole new way Pick up your game materials at any of the participating shops and head out to… Read More
Sidewalk Sales Event
Experience one of the most vibrant Downtown Baraboo events of the summer as Sidewalk Sales return for a full day of unbeatable deals and open‑air shopping. Local Baraboo shops will bring their best discounts outdoors, transforming the streets of Downtown Baraboo, Wisconsin into a lively marketplace filled with unique finds and… Read More
Summer Sunday Scavenger Hunt
Whether you’re a seasoned scavenger hunter or simply looking for a fun Sunday adventure, this event is a great way to enjoy the summer, make memories, and experience Downtown Baraboo in a whole new way Pick up your game materials at any of the participating shops and head out to… Read More
Summer Sunday Scavenger Hunt
Whether you’re a seasoned scavenger hunter or simply looking for a fun Sunday adventure, this event is a great way to enjoy the summer, make memories, and experience Downtown Baraboo in a whole new way Pick up your game materials at any of the participating shops and head out to… Read More
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More
Witches’ Night Out
Experience the enchantment of Downtown Baraboo’s highly anticipated “Witches Night Out” shopping event, where magic meets retail therapy under the moonlit sky. Embrace your inner witch and join us for a bewitching evening filled with excitement, camaraderie, and extraordinary shopping. On this special night, the streets come alive with an… Read More
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EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
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