Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is the place to go — full stop. It’s that rare Midwest sweet spot where natural drama, small‑town charm, and a quietly magnetic creative energy all collide. This isn’t a “maybe someday” getaway. This is the spot people brag about discovering first.
Baraboo is where you start your morning with mist rising off quartzite bluffs, spend your afternoon wandering a downtown that feels handcrafted, and end your night in a theater so beautifully restored it practically glows. It’s where hikers, artists, food lovers, and curious wanderers all somehow end up on the same wavelength. It’s where the cranes return, the trails call your name, and the whole town feels like it’s in on a secret you’re just now being let in on.
Chicago Magazine didn’t spotlight Baraboo on the Destination Wisconsin: The Long Weekends List by accident— they caught onto what locals already know: this place has momentum. It’s magnetic. It’s the kind of destination that doesn’t just give you a weekend away; it gives you a story to tell. MidwestLiving has also recognized the Downtown Baraboo magic in their article, Why You Shouldn’t Just Drive Past This Fun Town On Your Way to the Wisconsin Dells!
If you are visiting, shopping, staying or dining in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconsin Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Wine Walk & Shop
Sip, stroll, and shop your way through a perfectly pink spring evening! Join us for the annual Spring Wine Walk in beautiful Downtown Baraboo, where over 40 locally owned shops will be pouring rosé, bright spring wines, and sharing a little seasonal cheer. This year’s theme is Rosé All Day, Pretty in… Read More
Spring Fair on the Square
Mother’s Day weekend gets crafty with the 37th Spring Fair on the Square set for Saturday, May 9th, 2026. Bring Mom to Downtown Baraboo and celebrate Mother’s Day a day early with Shopping, Live Music, & Fun! 220+ artists and crafters, food, live music, farmers market and kids activities. Read More
Big Top Parade
The Big Top Parade will return to the streets of downtown Baraboo on Saturday, June 13, 2026. The Baraboo Chamber’s main event — the Big Top Parade — kicks off at 11:00 a.m. Along with our grand marshal, the parade features traditional circus parade units and circus-themed entries created by… Read More
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More
Witches’ Night Out
Experience the enchantment of Downtown Baraboo’s highly anticipated “Witches Night Out” shopping event, where magic meets retail therapy under the moonlit sky. Embrace your inner witch and join us for a bewitching evening filled with excitement, camaraderie, and extraordinary shopping. On this special night, the streets come alive with an… Read More
Wine Walk & Shop
Sip, stroll, and soak in the magic of the season at the annual Christmas Holiday Wine Walk in Downtown Baraboo! Over 40 locally owned shops will be pouring festive wines, serving up seasonal cheer, and creating a warm, holiday shopping experience. Gather your friends, enjoy the… Read More
Community Christmas Market
Step into the magic of the season as Downtown Baraboo transforms into a charming holiday village during the Downtown Baraboo Christmas Market! Held on the Saturday of the Christmas Light Parade, this beloved seasonal event invites you to experience the warmth and wonder of the holidays… Read More
Christmas Light Parade
[Santa Lighting the Christmas Tree atop the Al. Ringling Theatre Marquee] 2026 Downtown Baraboo Christmas Light Parade See glittering lighted floats, equestrian units, marching bands, and novelty units stroll through Downtown Baraboo during a beautiful lighted holiday parade! Witness Santa as he lights the official Downtown Baraboo Holiday… Read More
Black Friday & Small Business Saturday
Black Friday in Downtown Baraboo | Friday, November 27th Small Business Saturday | Saturday, November 28th Kick off the holiday season in Downtown Baraboo! Black Friday brings some of the best deals of the year, with select shops opening early and offering limited-time… Read More
Very Merry Weekend
The Very Merry Weekend is happening on Water Street, featuring the beloved Very Merry Holiday Fair inside the Baraboo Arts Building (323 Water Street). Browse and shop from 60+ talented artisans showcasing beautifully crafted, one-of-a-kind gifts. While you’re here, we encourage you to explore over 40… Read More
EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
#DOWNTOWNBARABOO #EXPERIENCETHEMAGIC #YOUGOTTALOVEBARABOO