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Pop Up Shops

Frequently Asked Questions

WHAT IS A POP-UP SHOP?

It's a short term, temporary retail space in Downtown Baraboo that provides new or existing small business owners a unique opportunity to market their products to customers they would not otherwise reach, while also generating new and exciting shopping to draw customers to Downtown Baraboo.

HOW WILL POP-UP SHOPS HELP DOWNTOWN BARABOO?

New retailers, even short-term ones, keep the retail environment fresh and new. Shoppers at pop-up shops will be more likely to visit other downtown shops and restaurants nearby. Pop-up shops also fill otherwise-vacant store fronts, improving the look of Downtown Baraboo.

HAVE OTHER TOWNS TRIED THIS?

Yes, and they've had great success! We are modeling our program after those of other communities who have shown it is an effective way to fill vacant store fronts and give their local retail environments a boost. Some pop-up shops become permanent business establishments in their communities.

HOW WILL OPERATING A POP-UP SHOP HELP MY BUSINESS?

Downtown Baraboo will help your business obtain a low-rate, short-term lease that would otherwise not be available to you, in a location that can get your business seen and visited by more potential customers. We are also partnering with professionals in the fields of law, banking, accounting, and marketing to serve as mentors for our pop-up shop vendors and increase your chance of success.

You will also be eligible for 2017 membership in Downtown Baraboo, Inc, and be given the opportunity to participate in popular community events such as the Fall Wine Walk and Holiday Light Parade.

IS THE PROGRAM INTENDED FOR NEW BUSINESSES, OR FOR SUCCESSFUL ESTABLISHED BUSINESSES?

All businesses who apply will be considered for the Pop-Up Shops Program.

HOW LONG DOES A POP-UP SHOP LAST?

Our program will run October 1 through December 31. If a shop does well and the vendor would like to continue to operate in that location, they are encouraged to work with the building owner.

HOW MUCH DOES IT COST?

A onetime application fee of $100 is required with your application submission. If you application is not selected to be one of the three 2017 Pop Up Shops or one of the two 2017 Pop up Shop applicants our committee will refund you $75 of your application fee. If your business is selected for a pop-up shop, your rent is set by the owner of the building hosting your shop. The Pop-Up Shop Program will subsidize your rent. You will be responsible for paying all of your costs of doing business, including but not limited to inventory, insurance, staffing, advertising, licensing and supplies.

A refundable security deposit of the landlords discretion to landlords may be required. Cleaning and general upkeep of the space is negotiated between Pop-up Shop Vendors and building owners.

WHAT ABOUT ADVERTISING?

Pop-up Shop vendors will be required to have an active FaceBook page and handle their own advertising and promotions. The Pop-Up Shops Program will provide a comprehensive ad campaign using radio, print advertising and online marketing for all of downtown, including Pop-Up Shops.

DO I DETERMINE MY OWN HOURS OF OPERATION?

Vendors must agree to have their shops open and staffed during regular business hours Tuesday to Saturday 10am-6pm. Extended hours are allowed, subject to terms agreed-upon with building owner.

CAN IT BE A HOBBY?

Pop-Up Shop vendors must agree to keep their shop staffed and open for business during agreed-upon hours and operated in a professional manner.

WHERE WOULD MY STORE BE LOCATED?

The Pop-Up Shops Program committee will do their best to match shops with building/retail space owners. Ideally, we would like the shops to be concentrated in or near the downtown Baraboo area.

CAN I SHARE A SPACE WITH ANOTHER POP-UP SHOP?

Yes, if vendors apply together and are selected by the vetting committee, they may share a space.

WHAT KIND OF BUSINESS CAN APPLY?

Almost any retail business can apply, and the vetting committee will determine which could bring the most value and excitement to our downtown during the busy and competitive holiday shopping season. We will be looking for vendors who offer something not currently available from our established downtown merchants, as well as those whose merchandise/services enhance or complement what our stores are selling.

DO I HAVE TO STAY IN BUSINESS AFTER THE END OF THE 3 MONTH TERM?

This is up to you and the building owner hosting your shop. The Pop-Up Shops Program only requires you to stay open for the term of the contract, October 1, 2017 through December 31, 2017.

WHO SELECTS THE BUSINESSES?

The members of the Pop-Up Shops Program Selection Committee will review all applications and select three vendors for participation in the program, along with alternate vendors to operate in the event that one of those selected cannot.

DO I GET PAID?

Your revenue will be generated by your sales to customers. The Pop-Up Shop Program does not compensate vendors for participating in the program.

WHAT IF I FAIL TO STAY OPEN DURING SPECIFIED HOURS, OR OTHERWISE DO NOT FOLLOW THE GUIDELINES AGREED-UPON IN MY CONTRACT WITH THE POP-UP SHOPS PROGRAM?

Vendors who do not operate according to the program rules will not be allowed to participate as future Pop-Up Shops, and may also be required to repay the Pop-Up Shops Program for any rent subsidies, security deposits or fees paid to building owners.

CAN I APPLY AT ANY TIME?

The application deadline for the 2017 program is Saturday, July 15th. You may submit applications by mail or in person to:

Spa Serenity
137 3rd Street
Baraboo, WI 53913

HOW DO I APPLY?

Interested vendors must complete a brief business plan (download template from the Resources sidebar on this page). A onetime application fee of $100 is required with your application submission. If you application is not selected to be one of the 3 2017 Pop Up Shops or one of the 2 – 2017 Pop up Shop applicants our committee will refund you $75 of your application fee. If your business is selected for a pop-up shop, your rent is set by the owner of the building hosting your shop.

MORE QUESTIONS?

If you have questions about applying for the Downtown Baraboo Pop Shops Program please contact Dee at dee@knightbarry.com or calling Dee at 608-434-5777 and request an application.