Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”
The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.
There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconson Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Wine Walk & Shop
Join Downtown Baraboo merchants for a wine tasting tour! Each location will have two wines (1 white and 1 red) for sampling. A wine walk map will be provided for note taking on which wines you liked or disliked. Taste wine while also sampling some delicious treats all while… Read More
Baraboo Farmer’s Market
Downtown Baraboo Farmers Market Downtown Baraboo Farmers Market is a producers only farmer’s market, this means everything at our Downtown Baraboo Farmers Market is grown and produced by the… Read More
Spring Fair on the Square
Mother’s Day weekend gets crafty with the 36th Spring Fair on the Square set for Saturday, May 11th, 2024. Bring Mom to Downtown Baraboo and celebrate Mother’s Day a day early with Shopping, Live Music, & Fun! 80+ artists and crafters, food, live music, farmers market and kids activities. Read More
Sunday Market
The Downtown Baraboo Sunday Market includes antiques, collector items, artisans, and crafters on the beautiful courthouse square area in the center of Downtown Baraboo. The market will be open from 10am to 2pm Rain or Shine. The Downtown Baraboo Sunday Market will be on the last Sunday of… Read More
Big Top Parade- Baraboo, WI
The Baraboo Chamber is proud to bring the Big Top Parade to downtown Baraboo! Join the fun Saturday, June 8th, 2024, for the annual parade featuring antique wagons, circus acts, exotic animals, marching bands and much, much more. After the parade there will be live music on the courthouse lawn,… Read More
ArtJune
Spirit Lake Arts invites you to ArtJune! This annual art fair will be held on June 15, 2024, on the Baraboo courthouse lawn. Members of Spirit Lake Arts will be set up to showcase their work. There will also be crafts, food, family activities, and music. It is a perfect… Read More
Sunday Market
The Downtown Baraboo Sunday Market includes antiques, collector items, artisans, and crafters on the beautiful courthouse square area in the center of Downtown Baraboo. The market will be open from 10am to 2pm Rain or Shine. The Downtown Baraboo Sunday Market will be on the last Sunday of… Read More
Old Fashioned Day
The Downtown Baraboo is ready to get “old fashioned.” An original, traditional summer event made a grand return in 2023, and will continue to go grow this year. Old Fashioned Days will be Saturday, August 10th at 8:00am – 3:00pm. Shop amazing sidewalk sales at your favorite Downtown Baraboo… Read More
Made in Baraboo Festival
Celebrating all things Baraboo on Saturday, August 10, 2024 on the Sauk County Courthouse lawn in Downtown Baraboo. Watch here for a listing of your favorite local Vendors Vendors… Read More
Sunday Market
The Downtown Baraboo Sunday Market includes antiques, collector items, artisans, and crafters on the beautiful courthouse square area in the center of Downtown Baraboo. The market will be open from 10am to 2pm Rain or Shine. The Downtown Baraboo Sunday Market will be on the last Sunday of… Read More
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More
Sunday Market
The Downtown Baraboo Sunday Market includes antiques, collector items, artisans, and crafters on the beautiful courthouse square area in the center of Downtown Baraboo. The market will be open from 10am to 2pm Rain or Shine. The Downtown Baraboo Sunday Market will be on the last Sunday of… Read More
Downtown
Baraboo Events
Don’t miss any of our events!
EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
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